New brand identity

Empower wanted a brand identity to take their business to the next level. They already had a loyal customer base but wanted to build up their brand with a fresh, modern identity. The branding needed to reflect their holistic approach to exercise physiology and stand out from the competitors and other health providers in the area who used mostly blue and green with traditional imagery of the body in exercise positions.

The solution was a bold, simple design with a limited colour palette that stands out. The abstract human icon connects the whole body - emphasising the holistic ethos while keeping the brand modern and the curves of the typography and business card edges gives the business a playful, but professional look.